A private-label range for a North American distributor, live in 11 weeks
Hardware distributor · United States
22
Models launched
11 weeks
Time to first shipment
None
Tooling cost
Private
Keyway
The customer had shelf space and a brand, but no hardware line. They did not want to fund tooling or wait a year for certification.
The approach
We built the range on existing certified platforms — handlesets, heavy-duty levers and deadbolts already carrying ANSI/BHMA Grade 2 — and put everything customer-facing under their name.
What changed
- Retail colour box, hang tab and barcode to their artwork
- Their model numbering used on cartons, labels and packing lists
- Logo laser-marked on the rose and the deadbolt escutcheon
- A private keyway, so their keys are not interchangeable with any other brand on the shelf
- Bilingual instruction sheet and template
Why it was quick
No tooling meant no T1 sampling cycle and no re-certification. The critical path was artwork approval, not manufacturing.
Result
22 SKUs on shelf 11 weeks after the first artwork file arrived, with no tooling investment.
Similar challenge on your line?
We will walk you through how this programme was engineered and costed.